Climbing the Beanstalk: The Difficulties of Being a Small Performance Footwear Brand

Since the creative advertising surge of the late '80s and early '90s, the sneaker industry went from one thriving on technical innovations and athletic prowess to another dominated by a handful of conglomerates using athletic sponsorships and strong marketing tactics to strengthen their foothold. This shouldn't be a surprise to the HYPEBEAST community, or anyone for that matter with basic knowledge of consumer markets, as larger, well-established brands continue to blanket our digital pages with...